STEP 1 - Data Consolidation & Transformation
Your organisation will likely hold a wealth of data that can contribute to refining your market and identifying the most profitable segments within it. However, this data is frequently distributed between different departments and systems so it’s often virtually impossible to bring it all together to give you all the information needed for meaningful strategic analysis.
Thanks to years of experience in merging and analysing such disparate databases and spreadsheets, and resolving issues arising from poor quality, duplicated or unrelated data we can combine the data from your systems (CRM, sales, customers, accounts and so on) to create one complete ‘single view’ of your customer and prospect universe. We bring this disparate data together so you can see how things overlap and connect. Complex linking of business-to-business data is a speciality – group, company, multi-sites, multi-contacts at sites.
This raw data is then transformed into analysis ready data and enhanced with external market and demographic data. This transformed information is the data foundation for analysis projects, direct marketing campaigns, sales or franchise territory design, location planning or can be restructured ready for loading into your operational systems or our Territory Runner solution.