John Leggott, Co-Founder of Blossom Home Care
“Tech4T’s Territory Runner system is brilliant and provides us with everything we need for our franchise growth in a simple and easy-to-use way.
“We can send branded maps to potential franchisees, easily see what locations are sold or unsold, can drill down into essential data, and quickly see postcode level demographic information, as well as hot spots which offer the most potential.
“It’s also fast to use and enables us to share key information with others whatever their level of IT or language skills.
“We offer some of the largest franchise territories in the UK and thanks to Territory Runner our franchisees and their staff can easily plan how they will manage their area and reduce their travelling time between clients.
“And Tech4T have proved to be a fantastic partner to us. They are responsive, nothing is too much trouble for them, and they provide support whenever we need it.
“Our growth plans include expanding internationally and Tech4T will definitely be by our side as we do this.”
Blossom Home Care turned to Tech4T in early 2020 to ensure their UK franchise territory mapping was optimised for success.
As experts in franchise territory optimisation, Tech4T had been highly recommended to them by franchise legal specialists with experience of their industry-leading franchise territory mapping system, Territory Runner.
Established in 2015 by husband and wife team John and Fiona Leggott (a qualified and experienced community staff nurse), Blossom Home Care is a multi-award winning domiciliary care company.
Based in northern England, the company now operates in 20 locations across the UK, providing everything from daily home care visits to dementia care and rehabilitation, palliative, and disability support.
Its focus on transparency and honesty, and the provision of a high-quality service that includes creating bespoke holistic care plans for each client, has led to it becoming one of the fastest growing domiciliary care companies in the UK, with an enviable reputation and ambitious growth plans for the future.
Having decided to expand their business nationally through franchising, John and Fiona wanted to ensure that each Blossom Home Care franchise territory offered the same opportunity for success for each franchisee.
This meant each territory had to be designed and mapped not based on arbitrary geographic boundaries, but rather on sound demographic and economic data relevant to the specialist services they provided.
They additionally wanted to ensure that their franchisees could easily see and interrogate key information such as location ‘hot spots’ and postcode level demographics that would enable them to grow their franchise territories quickly and cost effectively.
And all this vital information had to be presented in a simple to understand way, as the company was often contacted by prospective franchisees – as well as foreign investors – with varying levels of IT and English language skills.
After spending the time to understand Blossom Home Care’s objectives and ambitions, Tech4T worked with them to define the best criteria and specifications for their future franchise territories.
This included an analysis of how many target customers would be in each territory and the amount of time franchisees and their staff would spend driving between different points in their area.
This led to Tech4T creating a bespoke version of their Territory Runner franchise territory mapping system for the company, which included the following features:
The bespoke Territory Runner system created for Blossom Home Care provides a number of benefits that enable them to maximise their franchise sales potential and further grow the business across the UK. These include:
Tech4T is a data analytics company specialising in UK and global franchise territory design, location planning, and field force (sales team) optimisation.
Each bespoke solution we provide – for franchise mapping or franchise territory optimisation or any of our other location intelligence services – is underpinned by advanced demographic and customer targeting to ensure that clients’ sales are maximised.
Our industry-leading interactive mapping software is coupled with first class customer service, and we work closely with our clients to ensure their franchise territory design, sales territories, and locations are optimised for the greatest success.
This guide tells you everything you need to know about using territory intelligence, mapping software and demographics data to grow your franchise. Learn how to:
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