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Sales & Field Force

Time to admit: is this your Sales Rep?

Picture your sales rep in the customer’s shop. He has this season’s product catalogue and some tangible samples to present …

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Customer Insight

What’s the Value of One Extra Customer?

In the B2B marketplace, business planning often stays at a macro level with ideas being tabled that aim to target …

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Retail site location planning
Customer InsightFranchiseLocation PlanningNews

Retail outlets, a platform for brand engagement

The emphasis in retail outlet choice is shifting from being a point of purchase to providing interactive customer touchpoints with …

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Customer Lifetime Value
Customer InsightNewsSales & Field Force

RFM Segmentation – Recency, Frequency, Monetary (RFM)

RFM Segmentation explained RFM (recency, frequency, monetary) analysis or segmentation is a marketing technique used to determine which customers are …

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Customer InsightNews

Customer scorecards and predictive models

Customer scorecards and predictive analysis models. For those of you new to the concept of using scores within customer scorecards …

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Costa Express Costa Coffe Proud to Serve
NewsSales & Field Force

Sales reps efficiency improved by Territory Runner at Costa

Sales reps efficiency improved at Costa Coffee using Territory Runner. [custom_frame_left shadow=”on”][/custom_frame_left] As part of a drive to improve efficiency …

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'Get More From Your Franchise Territories' guide, get your FREE pdf download now

This guide tells you everything you need to know about using territory intelligence, mapping software and demographics data to grow your franchise. Learn how to:

  • Present & sell franchise territories
  • Create new territories in new locations
  • Analyse & optimise existing territories
  • Restructure under-performing territories
  • Help franchisees find new leads and prospects

To have your free copy in your inbox within minutes, simply confirm your details on the form below, now.

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