Where do you see your business in two, five or ten years? Bigger, more established and more profitable – just like every business owner or MD. But what is the right path to get there? The answer is, usually, increased sales. Selling more, growing customer bases and moving into new markets are the driving forces behind any business growth. So, how do you support your sales staff and ensure they have all the tools and technology they need to lay the foundations for this growth?
These days, one of the key tools for maximising your sales team’s productivity is sales territory mapping software. This technology.
Improve Sales Planning
Like anything else in business, success is built on effective planning, and mapping software can help your teams create sales territories that are optimised for your business needs.
Identify And Prioritise High-Potential Areas
Territory mapping software can help you to work in a more focused and streamlined way, identifying areas that are likely to yield the highest sales potential. Sales can be a tough job, so giving your team the biggest chance of success can be great for morale.
Optimise Sales Territories
Mapping software can help you to optimise your sales territories by dividing them into smaller, more manageable work zones. This can include planning which areas or customers to visit on a specific day of the week or month, or subdividing the territory into smaller geographic work zones. For example, it can be divided into four zones, one for each week of the month. That way, you can get all your visits in close proximity to each other.
Increase Customer Satisfaction
By targeting customers better through improved segmentation schemes, you can tailor your marketing and sales efforts. This means customers have more stability in terms of contact points and have their individual needs met in a more efficient way, allowing relationships to grow and sales to expand.
Improved segmentation can also pinpoint customer segments that can be served by different channels other than an expensive field sales team, such as email, telephone or chat systems.
Mapping can help you to scale your business by providing a framework for managing sales territories. So, when it’s time to make the next step and grow your sales areas, it’s all planned out in advance and based on data, rather than speculation.