Raise Sales! - Sales Territory Mapping | B2B Targeting...
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24th April 2015
Carole Barlow
In the B2B marketplace, business planning often stays at a macro level with ideas being tabled that aim to target market sectors rather than individual customers. Whilst this is understandable and is often resource-savvy, it often undermines the value that can be attached to one individual client account.
25th February 2015
Carole Barlow
The cost benefit of transacting online with your customers can often seem like a good reason not to develop or expand your retail outlet portfolio. Spiraling lease and overhead costs and the pendulum swing between out-of-town vs. in-town location choices can seem daunting particularly given the costs associated with a new store opening.
23rd August 2014
Carole Barlow
RFM (recency, frequency, monetary) analysis or segmentation is a marketing technique used to determine which customers are considered best by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much they spend (monetary).
21st August 2014
Carole Barlow
For those of you new to the concept of using scores within customer scorecards for database segmentation, profiling and to then select individuals for targeting, the following example should help.
23rd July 2014
Carole Barlow
Whether your franchise is new, established or expanding, potential franchisees will want to know the franchise territory value and the methodology used in creating your territories.
30th June 2014
Carole Barlow
Geographic Business Intelligence, Geo-BI, another software sales buzzword or something worth investigating further?
Technology companies love their acronyms, usually 3 letters, CRM, ERP, GIS the list goes on. Now, hot on the heels of the “Big Data” concept comes Geo BI; but what on earth is it?
