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RUSH Hair retail location analysis – Case Study

Rush Hair’s Retail location analysis, customer and market intelligence, competitor analysis, catchment area and franchise territory mapping.

Rush Hair award London Hairdresser of the year

Awarded London Hairdresser of the Year, RUSH is a hairdressing brand passionate about providing a quality service and luxury customer experience.

With over 60 hair and beauty salons located in London and the South, RUSH is now expanding through a UK wide franchise model, focussing on strategically locating salons to maximise revenue and success long term.

RUSH Hair recognised that each city earmarked for franchise expansion would be able to sustain a number of profitable salons. They, therefore, engaged Tech4T to undertake an in-depth analysis of both the current RUSH Hair’s salons and the expansion cities to determine the true revenue potential of each franchise area.

Rush Hair

The Solution

Tech4T undertook a statistical analysis and modelling project for the RUSH salon portfolio to identify the critical factors influencing existing salon revenue. A range of internal factors, such as salon size and opening hours, and locational factors, such as footfall drivers and competitor proximity, were considered.

Potential site showing adjacent competitor landscape, Rush Hair

Potential site showing adjacent competitor landscape

The Results

Tech4T recommended strategic salon locations in the expansion cities that would attract RUSH target customers and generate maximum salon revenue. The prominent suggested locations were also chosen to strengthen the RUSH Hair’s brand and to help gain market share.

Territory Runner Location Intelligence and franchise mapping system ensure information can be clearly presented to potential franchisees so that the true value of each city can be understood during franchise negotiations.

RUSH Hair’s and Tech4T look forward to a long term partnership as the RUSH franchise develops.

Number of customers classified by venue within 5, 10 and 15 minutes drive time, Rush Hair

Number of customers classified by venue within 5, 10 and 15 minutes drive time

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