Raise Sales! - Sales Territory Mapping | B2B Targeting...
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26th June 2014
Carole Barlow
In this post we explore how geographic mapping software applications can be used by marketing to help field sales teams meet new business targets.
20th May 2014
Carole Barlow
Despite the field sales force being a major revenue driver, (the only one in some cases!) most companies still operate with unbalanced or misaligned sales territories.
20th May 2014
Carole Barlow
Selecting sites can be a time consuming, expensive and sometimes confusing exercise. It is crucial that you have detailed information to judge the viability of available sites to ensure that an outlet has minimum chance of failure. Optimised site planning considers;
30th April 2014
Carole Barlow
Retail site location planning and franchise location analysis services from Tech4T takes the guesswork out of where to site your next outlet.
21st April 2014
Carole Barlow
If you want to understand the differences between your customers, what makes people respond positively to your sales messages vs. what makes people leave your brand, data analysis based on profiling and segmentation could hold the key.
20th April 2014
Carole Barlow
Recipients of direct mail containing customised maps have been shown to generate a 40% higher response than those who receive a static map or no map at all.
